May 9, 2011

St. Vincent Charity Medical Center receives award for advertising campaign

St. Vincent Charity Medical Center received a Silver Aster Award for its bariatric advertising campaign, “My New Life.”

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes outstanding healthcare professionals for excellence in their advertising and marketing efforts for the calendar year 2010.

"It is a great honor to be recognized among our peers for our work on a campaign as extensive as the My New Life campaign for our Center for Bariatric Surgery," said Wendy Hoke, director of marketing and communications at St. Vincent Charity Medical Center. "Certainly we could not have been as successful without the support of our creative partners on this campaign: Twist Creative and Authentic Films, as well as the gracious and wonderful participation of our program surgeons, staff and patients."

“It was an honor to have the number of health care organizations and agencies that participated in the 2011 Aster Awards Competition. The quality of this year’s entries went well beyond the judges’ expectations,” said Melinda R. Lucas, Aster Awards program coordinator.

The 2011 Aster Awards received approximately 3,000 entries from the United States, Canada and South America. All winners are posted at, as well as published in Marketing Healthcare Today, a national health care marketing magazine.

St. Vincent Charity Medical Center is a ministry of Sisters of Charity Health System.

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From its Cleveland headquarters, the Sisters of Charity Health System provides oversight, leadership and strategic direction to more than 20 organizations responding to community needs in Canton and Cleveland, Ohio, and South Carolina.

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