A group of health systems in Northeast Ohio — St. Vincent Charity Medical Center, Cleveland Clinic, MetroHealth, the U.S. Department of Veterans Affairs, University Hospitals and Summa Health — took out a sprawling ad in The Plain Dealer over the weekend. The ad features the word “Help” against a blank page.
“We now have more COVID-19 patients in our hospitals than ever before,” the ad stated. “And the overwhelming majority are unvaccinated.”
“This is preventable. The best way to avoid severe illness is the vaccine. So, get vaccinated and get your booster. And keep taking all the standard precautions like social distancing, washing your hands, and of course, mask up — even if you’re vaccinated. If you do feel sick, get tested for COVID-19 at your local pharmacy, urgent care or physician’s office. Not the Er. Then please encourage neighbors, friends and family to take all these steps, too,” according to the ad.
The ad ends with a desperate plea for the attention of a pandemic-fatigued public: “We need you to care as much as we do.”
The ad garnered attention across the region and nationally. Here are a few of the media outlets that ran stories about the ad:
St. Vincent Charity Medical Center is a ministry of the Sisters of Charity Health System.
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