November 20, 2013

Mercy Medical Center participates in national #GivingTuesday initiative December 3

With a history of caring for Stark County and surrounding communities for more than
100 years, Mercy Medical Center has joined #GivingTuesday, a grassroots campaign for a national day of giving on December 3 at the start of the annual holiday season. Mercy Medical Center is participating to support Mercy’s Mission POSSIBLE campaign, which is raising funds to renovate the hospital’s emergency department to meet growing community demands for emergency care.

Much like Black Friday and Cyber Monday kick off the holiday shopping season, #GivingTuesday is “opening day” for the end-of-year giving season and brings together charities, individuals, families, businesses and more. The effort, driven mainly through social media channels, is intended to celebrate and encourage charitable activities that support non-profit organizations.

The first #GivingTuesday was launched in September 2012 by Henry Timms, interim CEO of the 92nd Street Y, a nonprofit cultural and community center in New York City. In a three-month period of time, the initiative garnered 2,700 partners and raised more than $10 million—a 53 percent increase in giving over the same day in 2011.

Laura Jo Hawk, director, Mercy Development Foundation, believes the movement can have a significant, positive impact on giving locally and nationally.

“Anything that inspires people to talk about giving, to work together on behalf of their community and to give back to charities they believe in is a good thing,” she says. “I think #GivingTuesday exemplifies the giving spirit that I see so often here at Mercy, which is one of the main reasons we have chosen to be a partner this year.”

She adds that #GivingTuesday also reflects the medical center’s mission to provide quality, compassionate, accessible and affordable healthcare for all, regardless of ability to pay. This mission is demonstrated on a daily basis in Mercy’s emergency department (ED), which is being renovated to meet growing community demands for emergency care. Hawk has chosen to feature Mercy’s Mission POSSIBLE campaign for #GivingTuesday. For every $3 dollars raised, the Sisters of Charity Foundation of Canton will match $1—up to $250,000.

Those interested in joining Mercy’s #GivingTuesday initiative can visit Mercy's page on the organization's website. To make a donation to Mission POSSIBLE, click here.

More than 3,700 corporate and non-profit organizations have joined #GivingTuesday to date in 2013. The initiative is endorsed by Committee Encouraging Corporate Philanthropy, Dorothy A. Johnson Center on Philanthropy, Giving Institute, Giving USA Foundation and InterAction. Charity Navigator, Givewell and GuideStar serve as charity advisors, and VolunteerMatch is a volunteer adviser.

“#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism,” says Kathy Calvin, CEO of the UN Foundation. “The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”

To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit,, or

Mercy Medical Center is a ministry of the Sisters of Charity Health System.

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From its Cleveland headquarters, the Sisters of Charity Health System provides oversight, leadership and strategic direction to more than 20 organizations responding to community needs in Canton and Cleveland, Ohio, and South Carolina.

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