ARCHIVE: Cover the Uninsured 2007
In 2007, we sought to educate and engage the communities we serve about the crisis of the uninsured, and to urge decision makers to make health care coverage for all a priority. In 2007, we initiated an expanded public affairs strategy. A partnership with a local Cleveland TV station served as a key component.
Our efforts included:
- A dedicated website (with advocacy materials to urge action by lawmakers) that garnered nearly 500 new visitors;
- A Cover The Uninsured ad campaign that reached 2.7 million households in greater Cleveland, including more than 780,000 women ages 25 to 54, the commercial builds awareness of the State Children's Health Insurance Program (SCHIP) and the need to reauthorize this legislation, the Sisters of Charity Health System's name and web address closed the spot;
- Banner advertisements on WEWS- Channel 5's website that were accessed by 530 visitors;
- A weekly community affairs program, Kaleidoscope, dedicated solely to health access issues, it is viewed by 24,000 households each week;
- During a WEWS Live at 5 newscast, the Health System sponsored a phone bank staffed by volunteers from the Sisters of Charity Health System, Neighborhood Family Practice, North Coast Health Ministry, the City of Cleveland and Cuyahoga County, phone bankers took nearly 300 calls from uninsured or underinsured viewers;
- Sr. Judith Ann Karam, CSA was interviewed by WEWS News Anchor Danita Harris on April 25, 2007 during the noon newscast. Sr. Judith Ann urged viewers to share their thoughts on the importance of addressing the crisis of the uninsured with elected officials at all levels;
- More than nine CTUW-related pieces appeared in print media in Ohio and South Carolina, including Inaccessible, Unaffordable Health Care A Justice Issue, an opinion editorial by Sr. Judith Ann Karam, CSA in the weekly business publication Crain's Cleveland Business on May 21, 2007; and
- Two hundred attendees at the Healthy Learners Appreciation and Awards Luncheon on Wednesday, March 28 received a Catholic Health Association brochure -- Covering a Nation, along with a South Carolina children's coverage fact sheet and Cover The Uninsured Week literature.
- And, our hospitals held forums and fairs, including Mercy Medical Center, Canton, Ohio, hosted a Health, Information and Enrollment Fair.
Cover The Uninsured Week activities are always the result of a collaborative effort among the Sisters of Charity Health System, its sponsored ministries and friends united in the cause to find solutions to this crisis.